Less Drag.
More Lift.
Art Direction, Design, and AI Development that move brands and people forward.
Cohesion between concept and code creates lift — the kind you can see and feel as your brand takes flight. As both creative and developer, I’ve become pilot and mechanic in one; charting new territory while strengthening what’s familiar. Every tool, whether design or code, serves the same purpose: carrying your brand higher with clarity and consistency.
Hello Wall Street was more than a learning program — it is a story narrative to make investing less intimidating. Rather than presenting dry, fragmented lessons, the curriculum unfolded like a story that learners could follow step by step, helping them see themselves as characters progressing from financial novice to confident investor. This narrative-driven structure gave context and meaning to each lesson, illustrating not just the “how,” but the “why” behind every concept.
Challenge
The biggest barrier for beginners in investing isn’t just knowledge gaps — it’s the sense of being overwhelmed. Traditional tutorials drown users in jargon without showing the bigger picture. The challenge was to transform intimidating financial concepts into a learning experience that felt like a guided journey, motivating learners to keep going because they could see themselves in the story.
Role
I designed the curriculum around a progressive storyline that mapped to key investment milestones. Every module was framed as a “chapter,” each building on the last, weaving together core lessons with real-world analogies. Beyond curriculum design, I created the brand identity, developed the two-tier membership structure, and wrote copy that aligned with the narrative voice — approachable, encouraging, and confidence-building.
Outcome
The result was an instructional product that merged storytelling with instructional design, delivering financial education that was as engaging as it was practical. By embedding lessons in a narrative arc, learners could contextualize their progress and feel a sense of momentum. Hello Wall Street demonstrates my ability to pair story-driven learning design with branding and copywriting to create a truly engaging and professional educational experience.
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Hello Wall Street Stock Market Class
online classes
What's Special about this project
- stock training through a narrative story
- AI automation for reporting and updates
- custom paid subscription model
- community support forums
- 5 course units with 10 lessons each
example class
Based on the popular Christmas Movie, this Mobile App is designed to give visitors an enhanced experience when visiting the famous house featured in the movie. The house, now a museum, has several informative videos that play on the visitor’s mobile device; all which are triggered by Augmented Reality markers inside the house itself. Visitors simply scan the markers inside the house and the relevant video plays on their device.
In addition to these features, there is also a Photo Framer feature that allows you to take a picture with your mobile device and put a decorative Christmas Frame around it; and email it as a Christmas Greeting.
Challenge
Visitors wanted more than static displays—the magic of the house and film wasn’t fully coming through without interactivity.
My Role
Android & iOS programming; minimalist
interface design; integration of video streaming, augmented reality triggers, and custom photo framing.
Outcome
A fully interactive mobile app that brings the house to life—streaming video, AR tours, and personalized holiday keepsakes that extend the visitor experience beyond the museum walls.
A Christmas Story House Museum
AR mobile app
What's Special about this project
- Available on IOS and Android
- AR Triggers deliver museum content
- Custom selfie picture frames
- Wallpapers, emojis, and other downloadables
Custom
Selfie
Frames
When I joined ’58 Foundations, the company had just transitioned from B-Dry Waterproofing, a long-standing name in the industry, but one that no longer represented its expanded services. They needed a new brand that could carry them forward with confidence and credibility. As the Senior Art Director, I became the de facto creative director, shaping the entire look, feel, and voice of the brand.
One of the first things I did was create the logo. The mark was more than just a nod to the year the company was founded (1958). That orange bar tucked under the “8” doubles as a foundation line, a subtle but deliberate cue to the stability and structural focus of the company. It was a simple design move, but one that gave the brand an immediate direction and a visual anchor.
Challenge
The challenge was to transform a company with deep roots in waterproofing into a modern brand that represented trust, engineering strength, and full-service foundation repair. The old identity was fragmented across franchisees, and the marketing materials lacked cohesion. The rebrand needed to unify everything — from trucks on the street to ads in national magazines.
Role
I served as the creative lead across every touchpoint of the brand:
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Creative Direction: Defined the visual identity, messaging, and overall brand tone.
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Logo & Identity: Designed the logo, brand palette, typography system, and usage standards.
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Integrated Campaigns: Oversaw design and copy for magazine ads, direct mail, sales folders, and trade show booths.
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Environmental Branding: Wrapped the company’s fleet of trucks and vans, designed yard signage, and created staff uniforms.
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Digital & Video: Directed the redesign of the website, developed presentations, and produced numerous 3D animations and explainer videos.
Every piece tied back to the central brand story — stability, trust, and innovation — with consistency across print, digital, and physical environments.
Outcome
The rebrand gave ’58 Foundations a modern, cohesive identity that stood apart from its competitors and reflected the company’s expanded services. The unified look elevated perception of the brand, reinforced credibility with customers, and gave employees a sense of pride in representing the company. What started as a rebrand quickly evolved into a full creative partnership, where I became responsible for guiding and producing every facet of how the company presented itself.
’58 Foundations:
Building a Brand from the Ground Up
new lOGO
Traditional Work
Outdoor
Magazine Ads
3D animation
ShakerVillage Virtual Tour Guide
mobile app
What's Special about this project
- Available on IOS and Android
- AR Triggers deliver exhibit location content
- iBeacons provide wayfinding across campus
- Event registration and live notifications
- Custom selfie picture frames
- Wallpapers, emojis, and other downloadables
Introducing the Shaker Village Virtual Tour Guide. Visitors install the app, turn on Bluetooth and location, and the experience begins. As they walk the grounds, discreet Bluetooth iBeacons tell the app exactly where they are. The app then surfaces the right story, photos, and a simple “you are here” map for that spot — turning the vast campus into a guided, interactive experience.
Staff manage content through a WordPress interface, updating stories, events, and announcements without technical overhead. The next time visitors open the app, those changes load automatically — keeping the experience fresh and tied to real-time programming. AR triggers, wayfinding, and curated galleries added depth, ensuring no landmark or story was missed and patrons got answers quickly.
Challenge
Plaques and paper maps weren’t helpful where and when people needed them; visitors often missed context and staff fielded the same directional questions.
Role
Content flow, UX/UI design, visual design, beacon plan, AR markers, wayfinding integration, WordPress admin tools.
Outcome
Rolled out on campus; staff now spend less time answering “where am I?” questions, while visitors spend longer at key stops, gaining a clearer and more memorable sense of place.
Wayfinding Beacons
KFC Internal Graphic Standards Training
online courseware & mobile app
What's Special about this project
- National Repository for all KFC Brand Standards
- IOS and Android available to internal KFC
- Centralized asset location for simple updates
- Fonts, Templates, and other downloadables
KFC, headquartered in Louisville and part of Yum! Brands, needed a centralized way to manage and distribute brand standards. Designers, agencies, and vendors were relying on scattered files and ad-hoc requests, which made consistency difficult across campaigns. I created a digital system with a clean interface where users could access everything in one place — fonts, color palettes, disclaimers, mandatories, and other brand assets.
The system was built on a simple HTML/CSS framework and packaged so it could be shared widely without technical barriers. Beyond just organizing files, the interface provided logical pathways for designers to quickly find what they needed, while ensuring that every output stayed aligned with KFC’s established identity.
Challenge
Brand assets were scattered across multiple sources, making consistency and compliance difficult for internal teams and external vendors.
Role
System design, interface production, HTML/CSS programming, art direction.
Outcome
Delivered a single, easy-to-navigate “source of truth” that streamlined workflows, reduced errors, and safeguarded KFC’s brand integrity across campaigns.
Brand Voice
Brand Image
Brand Style
KYDataseam Initiative Online Classes
online courseware
What's Special about this project
- Class curriculum & exam scoring by District/School
- Learning Library holds all student work & media
- System allows for group projects & private feedback
- xGrid network allows for massive data calculations
The Kentucky Dataseam Initiative was born out of Eastern Kentucky’s mining legacy. Just as coal once powered the region, Dataseam turned data into its new resource. The program began by supplying Macintosh computers to high schools statewide. Linked together, these machines formed a powerful supercomputer to support cancer research — testing how proteins interact with cancer cells.
Alongside the brand identity — logo, corporate standards, and print materials — I also designed and built an online classroom platform. Students could study cancer research, complete assessments, and collaborate on projects ranging from video production to investigative reporting. Their work was then archived in a searchable Learning Library, creating a living repository of student-created media.
Challenge
Unite Kentucky’s mining heritage with a modern brand and digital platform that could serve both education and medical research.
Role
Logo design, brand system, print materials, online classroom platform design and programming, Learning Library integration.
Outcome
Dataseam gave schools statewide technology that empowered learning while directly contributing to life-saving cancer research. Students not only learned but also created and shared meaningful work, while their collective computing power advanced real-world science.
Curriculum
Exam
Student Video Project
To celebrate their 150th anniversary,
Luckett & Farley — the architects of the original Twin Spires at Churchill Downs — wanted a website that reflected both their historic prestige and their forward-looking design ethos. The project needed to be modern, minimalist, and technology-driven, while also showcasing state-of-the-art motion design.
Challenge
The firm wanted an animated, visually rich website without sacrificing functionality. At the time, Adobe Flash was popular for its expressive transitions, but traditional Flash builds lacked the flexibility of a true CMS. The challenge was to merge advanced animation with a robust content management system that would allow the firm to update and scale their site long-term.
Role
I designed and developed the website experience, building a custom CMS that connected Flash animations to PHP middleware with a MySQL backend. This hybrid system allowed Luckett & Farley to enjoy seamless animated navigation and transitions while maintaining full editorial control over their content.
Outcome
The site launched as a modern, animated showcase of the firm’s heritage and vision for the future. In 2004 the site was awarded a prestigious Addy (Louie Award), the most prestigious advertising award in Louisville at the time, cementing its impact both as a marketing tool and as a design/technology achievement.
Luckett & Farley Architects
website & interactive CD
What's Special about this project
- Won Best in Category Addy 2014
- Easy editing with custom-made CMS
- Constant animated interface
- 2nd version created for local & playback
The Estopinal Group, an architectural firm based in Clarksville, Indiana, had completed a portfolio of striking projects and wanted a website that could showcase them with modern clarity. Unlike some of my other architectural firm projects at the time, this site relied less on Flash animation and more on clean, functional design supported by a custom CMS that allowed the client to easily manage content.
Challenge
The firm needed a website that felt contemporary and professional while staying simple to navigate for prospective clients. The challenge was to design an interface that could highlight their projects visually while also providing a robust content management system that didn’t sacrifice usability.
Role
I designed the layouts with a clean architectural aesthetic, featuring crisp typography, bold color fields, and large project imagery. I also developed a custom CMS using PHP and MySQL, giving the Estopinal Group the ability to manage and update their project gallery and company information without relying on outside technical help.
Outcome
The finished site balanced professional design with technical flexibility, presenting The Estopinal Group’s work in a polished, contemporary framework. By combining a streamlined interface with a powerful CMS, the project demonstrated my ability to build digital solutions that served both marketing needs and long-term usability for clients.
The
Estopinal Group
website
What's Special about this project
- Minimalist gallery design for Architecture
- Animated page transitions & Interface
- Easy editing with custom-made CMS
- Fully responsive design
Impact Your Image (IYI) was created as the digital home for makeup stylist Krista Embry. She wanted a site that combined sleek design and stylistic flair with the flexibility to manage her own content. Drawing inspiration from the award-winning Luckett & Farley website, I built IYI to showcase Krista’s services, makeup techniques, and videos with a sense of fashion-forward elegance.
Challenge
The project required blending high-end design aesthetics with a functional content management system that would allow Krista to independently update services, images, and videos. The challenge was to maintain rich animation and stylistic elements without sacrificing usability.
Role
I designed and developed the site’s visual identity and interactive structure, building a custom CMS engine that paired Flash animations with PHP middleware and a MySQL database. Whatever Krista updated in the editor was stored in the database and reloaded seamlessly in the browser, giving her full control while retaining the animated polish.
Outcome
The result was a modern, stylish platform that reflected Krista’s artistry and personal brand. The site elevated her portfolio with dynamic visuals, video integration, and fashion-inspired design, demonstrating my ability to merge technical architecture, creative direction, and user empowerment into a single experience.
Impact
Your Image
website & interactive CD
What's Special about this project
- Sleek, fashion-savvy design
- Easy editing with custom-made CMS
- Constant animated interface
- Library of downloadable makeup techniques
Local artist Carla Terwilleger, known as Twiggy, wanted a digital showcase for her bold, stylized paintings. The site needed to highlight her work without overwhelming it, while still carrying forward the playful personality of her art. My design solution incorporated elements from her paintings directly into the site’s backgrounds and navigation, creating a subtle but stylish frame for her portfolio.
Challenge
The core challenge was balance: creating a site design that was engaging on its own while never competing with or distracting from the artwork. The design needed to reflect Twiggy’s unique personality, yet remain understated enough that her paintings stayed at the center of attention.
Role
I designed the website layout and interactive structure, drawing color palettes, shapes, and styles directly from the artwork to create continuity between the paintings and the site itself. Navigation and background graphics echoed the curves, lines, and textures of her art, resulting in an experience that felt both cohesive and custom.
Outcome
The final site elevated Twiggy’s paintings by presenting them in a gallery-like environment with a touch of digital flair. By weaving elements of the artwork into the design system, the site reinforced her brand identity while giving viewers a smooth, intuitive way to explore her portfolio. This project demonstrates my ability to translate visual art into digital design while balancing functionality, personality, and aesthetic restraint.
Twiggy Originals Online Gallery
website
What's Special about this project
- Stylized design for a beautiful gallery
- Easy editing with custom-made CMS
- Constant animated interface
- Pages added easily with new gallery art
Skyros Cantaria Designs, named after the Portuguese word for stoneware, needed a sophisticated e-commerce presence to match the quality of their artisanal products. The project required a site that not only showcased their stoneware collections but also supported a smooth online shopping experience.
Challenge
The main challenge was building a customized e-commerce system that could handle product presentation with elegance while maintaining back-end flexibility. Off-the-shelf solutions were too limiting, and the brand needed something tailored to their unique catalog and customer experience.
Role
I designed a custom WordPress template from the ground up, ensuring the design reflected the brand’s refined aesthetic. On the technical side, I extended WooCommerce with a plugin that I created to provide additional functionality specific to Skyros Cantaria’s needs. This combination gave the client full control over content and inventory while maintaining a polished, user-friendly storefront.
Outcome
The result was a fully functional online shop that married design with functionality. By customizing both the template and WooCommerce framework, the site delivered a seamless shopping experience while preserving the handcrafted feel of the brand. This project highlighted my ability to blend custom development, plugin architecture, and brand-driven design into a cohesive e-commerce solution.
Skyros Cantaria Designs
website
What's Special about this project
- Wordpress Theme design/build from scratch
- Created new WooCommerce plugin addon
- Beautiful images add high elegance
3D Animation
Visualization & Video
Over my career, I’ve created 3D animation and motion graphics for 50+ clients, from global corporations to local businesses. Using Maya and 3ds Max for modeling and animation, combined with After Effects and Premiere, I’ve delivered projects across industries including appliances, spirits, logistics, education, and construction.
Challenge
Clients had widely different needs — from visualizing GE’s engineering precision to capturing Maker’s Mark’s artistry, energizing youth for Streetball Showdown, or producing instructional content for 58 Foundations. The challenge was ensuring accuracy and brand alignment while meeting deadlines with efficient rendering pipelines.
Role
I’ve worked as 3D artist, compositor, and creative director, handling every stage of production:
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Modeling & Animation: Maya and 3ds Max for environments, products, and characters.
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Compositing & Editing: After Effects and Premiere for graphics and finishing.
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Pipeline Management: Ran a private 120-core render farm for years, now transitioned to cloud rendering for faster, scalable delivery.
Outcome
The work has supported 50+ brands including Chevron Delo, Brown-Forman, UPS, and GE Appliances — demonstrating my ability to adapt workflows and deliver animation that is both visually compelling and strategically effective.
